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Custom Self-Publishing and
Book Marketing Services
for Indie Authors

Our Custom Services

SELF-PUBLISHING

Have your book and eBook expertly designed. Enjoy personalized service with an attention to detail.

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BOOK MARKETING

Jump-start your marketing with proven strategies to promote your book before or after you are published.

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COACHING SERVICES

Receive expert advice and guided coaching on all areas of self-publishing, book marketing and distribution.

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INDIVIDUAL MARKETING SERVICES

Pick and choose individual strategies to create a marketing approach that works for you.

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How do we help authors?

With a blend of proven strategies and the latest publishing tools, we partner with you to create, launch, distribute, and promote your book with confidence. Our services cover every stage of the journey, including:

  • Drawing on 20+ years of publishing and marketing expertise to guide you through the entire process
  • Ensuring you’ll have a book you’re proud to put in readers’ hands
  • Identifying and reaching the audience your book was truly meant for
  • Building a launch team to generate excitement, validate your message, and extend your reach before and after publication
  • Submitting your book to carefully chosen reviewers, award programs, and promotional opportunities
  • Developing compelling content to strengthen your author brand and amplify your message
  • Providing ongoing strategic guidance on publishing, marketing, and distribution so you always know which tools and services to use, and when
We know what it takes to be successful. Now it's your turn.
Start Marketing Your Book Today !
Rick and Lori Lite

You're in good hands!

Our expertise was built through years of hands-on experience self-publishing, promoting, and distributing dozens of titles worldwide through our publishing company Stress Free Kids. Along the way, we developed deep insight into every stage of the publishing process, crafting the manuscript, positioning the book, promoting it effectively, and connecting it with readers around the world.

For more than 15 years, we’ve dedicated ourselves to sharing that knowledge with writers and fellow authors. We understand the practical challenges of publishing, but also the emotional journey of putting your work into the world. Using the same proven strategies that drove our own success, we guide authors with expertise and genuine care, helping you reach your audience, achieve your goals, and take pride in becoming a published author.

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What Authors Are Saying About Stress Free Book Marketing

"My publishing and marketing expert. As your tagline says, you truly are the ‘Voice Above the Noise’, and boy oh boy was there a lot of loud and conflicting noise – mainly in my head – during this part of the process. Thank you for your calm, succinct, professional, and flexible manner and approach as you guided me through the unfamiliar and sometimes disconcerting spaces of publishing and marketing for my debut book. This combination of attributes kept me focused on the key things at hand but also helped to calm me down when I started to overthink or become anxious about deadlines or the process. Thanks also for not only sharing your expertise and honesty about what made sense and what didn’t, but also always giving me the options and ownership to decide which direction I wanted to go. By doing this, my voice was always heard. You were an integral part of getting this book to and across the finish line and out into the world. For that, I’m eternally grateful." – Gigi Khonyongwa-Fernandez, Author of the upcoming book From Rollercoasters to Carousels: From Trauma to Healing: Support for NICU, Bereaved, and Special Needs Parents.

Gigi Khonyongwa Fernandez

I wanted to take a moment to express my sincere gratitude for the invaluable marketing advice you provided for my Twins Mac & Madi book series. Your insights were incredibly helpful and have already begun to impact book sales and exposure positively. Your depth of knowledge and willingness to share your expertise truly set you apart, and I am grateful for the opportunity to learn from you. Your advice has helped me navigate the book’s challenges and provided me with a clearer vision for the future. We are currently working together on Twins Mac & Madi’s Big Sister, which was published in February 2024 Once again, thank you for your generosity in sharing your expertise. I am truly appreciative of your assistance.

Linda Herron

I have self-published 3 books, but until I found Rick Lite and Stress Free Book Marketing, I was lost and not selling many books. I “thought” I had done all I needed to. It was difficult enough getting them on Amazon and other retail book sites, but I was wrong to think that is what was necessary. Needless to say, not much happened, and when I worked with Rick, I found out why. He is so easy to work with and true to the title of Stress-Free Marketing. That title caught me because I did not want it to be stressful. He knows what needs to be done and is fair with his pricing. I will not create another book without him. One of the most important things he did for me was advise me about book pricing. My books were priced way under, and he raised the price, which has helped so much. I would highly recommend his services. He has integrity, which is hard to find these days. That is very important to me.

Brenda W Huddleston

I wanted to take a moment to express my sincere gratitude for the invaluable marketing advice you provided for my Twins Mac & Madi book series. Your insights were incredibly helpful and have already begun to impact book sales and exposure positively. Your depth of knowledge and willingness to share your expertise truly set you apart, and I am grateful for the opportunity to learn from you. Your advice has helped me navigate the book’s challenges and provided me with a clearer vision for the future.

Linda Herron Big Little Press

As a new author navigating the complex landscape of publishing, I was fortunate to find Rick Lite. Having him on my team has made the book publishing process less confusing and has already led to great results. In an industry fraught with predatory companies and dubious consultants, Rick’s honesty, expertise, and genuine commitment to his clients sets him apart. As a newcomer to the publishing world, I’ve appreciated what I would call his collaborative guidance approach. He can inform and direct his clients while still listening to their ideas and concerns. If you are publishing a book, I wholeheartedly recommend Rick Lite and Stress Free Book Marketing. His guidance has been an invaluable asset on my journey, and I'm confident that others will find the same level of professionalism, expertise, and authenticity that I have.

Marc Polett

“Rick Lite and his team at Stress Free Book Marketing did an outstanding job in positioning and promoting my book The Many Adventures of Donnie Malone. Their efforts in arranging book reviews, submitting it for awards, and collaborating with me on promotional activities helped it get picked up by a major publisher and have Netflix interested in turning it into a movie. This is happening!” -Paul Doutrich

Paul Doutrich

"Stress Free Book Marketing is exactly that!  Principal Rick Lite and his team brought their extensive experience and expertise in the field of book publishing to the layout, positioning, and promotion of our new book, They Call Me Produce Pete, and we're delighted with the outcome!  Self-publishing can be an involved, multi-stage endeavor, but Rick walked us through the entire process, from getting our manuscript to a final published edition available in all formats everywhere books are sold worldwide to submitting it to a broad range of book reviewers and other industry influencers to help accelerate the book's exposure and success.  Rick himself is incredibly knowledgeable, professional, and pleasant and made this a truly positive experience for us.  Many thanks to Rick Lite and Stress Free Book Marketing for making this author's lifelong dream come true!"

"Produce Pete" Napolitano & Susan Bloom

"We recommend using Rick Lite of Stress Free Book Marketing. As first-time self-publishers, we got about as far as we could and knew we needed the guidance of a book publishing professional. After reviewing a few others, we chose Rick Lite and are very happy with our choice. Rick has helped us get to a whole new level. Rick and his team do a lot of the work, but we had to do our part as well. He just knows the best way for us to be successful. Rick is professional, but also personable and will go the extra mile to help you."

Deborah Bailey and Stephanie Matolyak

"I engaged Rick Lite and his company Stress Free Book Marketing to completely handle the publishing of the second book of my , and when they say “Stress-free,” they are absolutely right. I was amazed at the efficiency shown in every single area. The book was finished quickly and accurately! I kept feeling like I needed to be doing something, but everything was handled for me. I would recommend Rick Lite and Stress Free Book Marketing in a hot minute. I am not only a satisfied customer, but I am a raving fan! Thank you, team! -Velma Hagar

Velma Hagar

Authors who hire Rick Lite of Stress Free Book Marketing will find that they have discovered a ‘superpower’ in the book industry. After a failed attempt at launching my holiday book in 2019, I reconnected with Rick during the summer of 2020 and he immediately created a roadmap for success. He helped me build a presence on Instagram.  His team got me editorial reviews, and he set up and monitored Amazon Advertising. He even suggested and then helped me self-publish the paperback version of my book to cover another segment of the market. In November, I sold over 300 books. What really impressed me was his patience in coaching me and answering my silly questions.  He has been a gift that I will use again.

Barbara Escher, author of The Girl Who Found Christmas: An Advent Calendar Storybook. Red Mitten Books

Rick helped manage our publishing process from end-to-end--and on a crazy deadline. He handled everything from the layout and formatting to cover design and distribution. Rick guided us to ensure we could publish our book the right way, all without missing a beat.  A fantastic experience! - Zoë Randolph, Content Achitect, Upland Software & Co-Author of Mastering One Voice: A Fable and Feild Guide to Content Operations

Zoë Randolph Upland Software

"Rick and his team were amazing to work with. Being a new author they were exactly what I needed to make this a ‘pain-free’ and ‘stress free’ process.  His guidance, support, education and knowledge throughout were invaluable and had I not used them I would have been stuck spinning my wheels.  If you are needing publishing and marketing support for your book, look no further! - Carlos Hidalgo, Author, The UnAmerican Dream 

Carlos Hidalgo, Author, The UnAmerican Dream 

"Rick Lite of Stress Free Book Marketing, well to simply put it, is nothing short of amazing at helping authors. I’d lost all hope for marketing of my book and then found Rick. He not only is great at what he does but he also cares about his authors. I was lost in the marketing aspect and had been ripped off two times. Rick not only fulfills what he says he’ll do but, he goes above and beyond. His excellent expertise gets results. I cannot thank him enough for all he’s done." -Barbie Schuchart-Carlisle, author of My Path of Faith: A Life’s Journey Learning to Love

-Barbie Schuchart-Carlisle

"Rick Lite and Stress Free Book Marketing has lived up to his company's name by greatly reducing the amount of stress that marketing had been causing me! Trying to pay attention to a veritable cloud of information about book marketing is exhausting and Rick helped me achieve my goals for my book. What is really impressive is that my genre is "Poetry", one of the most neglected of literary genres, a poor stepchild. Rick did an outstanding job helping me create a solid, fun and productive foundation for my brand." Thank you, Rick, for helping me sleep better at night.

David Bayard

"I am currently collaborating with Rick to market my mid-grade, middle school fantasy novel that delves into themes of loss, struggle, and recovery. Having worked with Rick for six years, I can attest to the consistent value he brings to his services each month. His expertise spans video editing, podcast editing, book reviews, book awards, eBook promotions, and submissions to schools, among other areas. Rick and his team are invaluable resources. I highly recommend Rick to anyone seeking professional marketing services—though I hope he doesn't become too busy to continue our work together. Beyond his technical skills, Rick is a knowledgeable guide who provides much-needed support during challenging times. Cheers.:  –Anthony L. Manna. 

Anthony L. Manna

I hired Rick Lite to help me self-publish and market my children's book.  He was very knowledgeable and supportive every step of the way. I appreciated speaking to him at our set time every week to hear what he was doing for me and to give me plenty of time to answer my questions. Using his wealth of personal experience, he conveyed the information in a way that was clear and concise.  He spent a lot of time helping me with a variety of marketing tasks that I could never handle myself. Rick also helped me tweak my website. For the amount of time he spent on my book, I thought this was worth every dollar. I would highly recommend Rick for anyone considering self-publishing or marketing.

June Rousso, Author of The Little Book of Character Strengths

"Rick Lite is a great coach, a skilled facilitator, and a natural mentor. He has a wealth of experience-based knowledge on everything a self-published author needs to know, to succeed in a confusing and highly competitive market. He was able to quickly spot what was required to take my marketing strategy to a new level and came up with simple but effective solutions to many marketing challenges. Ultimately, it all boils down to the fact that Rick really wants you to succeed as an author and as a publisher."

Yossi Lapid, author Snowman Paul Series

As an author, writing is my craft. Publishing, on the other hand, was unfamiliar and overwhelming. Stress Free Book Marketing took the mystery out of self-publishing. Having an expert in my corner made things efficient, and helped ensure everything was done right the first time. My book is a beautiful finished product, and I owe it Rick Lite at Stress Free Book Marketing! Thank you!"

Melissa Deuter, MD

"Rick was a great help in the pre-self-publishing through post publishing process. I think he would have been even more helpful if I had contacted him earlier and developed a social media presence months before publication. Nevertheless, he was a great help with my book description and bio and in mastering the complexities of IngramSpark and CreateSpace/Amazon. He offered a variety of marketing ideas from using Twitter and Goodreads to suggesting newspapers and magazines that might be interested in various themes in my book."

Roberta Satow, author of Two Sisters of Coyoacán

Rick Lite helped me launch my book Hidden Treasures in Secret Places with his creative and innovative marketing ideas. His knowledge of book promotions, marketing and distribution are valuable to any author. I was lucky to find him when I did and look forward to working with him again.

Velma Hagar

Rick had the patience of a saint when he stepped in to help me after a confusing situation with another publisher. He has great knowledge of IngramSpark, was accessible and always exhibited patience and understanding. Whenever I spoke to him he made me feel that he genuinely had my interest at heart.

Author of Yes I Can Evelyn S. Thompson, PhD

"I've worked with Rick for over 2 years. He is a consummate professional. He is passionate about his business and his products and tirelessly works on their promotion. I've been impressed with his business acumen and commitment to growing his business."

Erin Eaves, Principal Product Manager Amazon Advantage

"As an author, I want to focus on creating the most compelling book possible and not worry about the mechanics of publishing. Stress Free Book Marketing not only took care of all the details, they provided valuable guidance on the print size, copyright language and other decisions I hadn't even thought to consider. I can honestly say, "Unleash Possible: A Marketing Playbook that Drives Sales" would never have reached production in time for an important industry event had it not been for Rick and his team."

Samantha Stone Unleash Possible

“Stress Free Book Marketing is an invaluable resource to fast track self-publishing. Rick is knowledgeable, detail-oriented and experienced. He has a proven marketing strategy that can be applied to any genre of book. He takes cares of all the fine details and is available for assistance whenever you need him. I highly recommend Rick Lite and Stress Free Book Marketing.  The name really says it all!”

- Ellen Alden, Author, Yours Faithfully, Florence Burke

“Rick is extremely knowledgeable in the art of publishing books and seems to be an expert in book marketing. He helped me improve my product descriptions and position on Amazon, and made suggestions that I know will lead to more sales. His mentoring style of patience and knowledge seem to be a perfect fit for me.”

-Kirt Manecke, Author, Smile & Succeed for Teens

“Rick Lite of Stress Free Book Marketing is a wealth of information and marketing expertise when it comes to positioning book or CD titles online. He worked with a number of our titles and set them up for success. He was instrumental in helping us convert our titles to eBooks and bring them to market.”

Steve Viglione, Founder and CEO, The I AM Foundation

“I sincerely appreciated Rick Lite of Stress Free Book Marketing sharing his knowledge about self-publishing with me. Although my immediate need was printing, Rick provided advice and answered questions on distribution and marketing. His wealth of knowledge was impressive and I plan on consulting with him again as I continue to progress down the self-publishing path."

Darlene Miller

“Rick Lite has marketing expertise when it comes to positioning book or CD titles online. He worked to position our series of CD/mp3 titles on Amazon helped increase sales. His breath of knowledge on how Amazon works and his patience in dealing with online retailers is astounding.”

Jeff Gold, owner Live Well Series

“Publishing my first book was an overwhelming task. With the help and guidance of Stress Free Book Marketing and Publishers, it was made into a learning and exciting experience. Rick Lite guided me through the entire process and was patient and thorough as he taught me about book publishing. I highly recommend them to help you with any publishing needs.  I am so glad to have worked with Rick and to count him as a friend.”

Mercedes Guzman, Speaker-Coach-Author

Many clients tell us that we are "The Voice Above the Noise."

Much of what’s commonly shared won’t fit your specific situation and, in many cases, is simply wrong. We cut through the “noise” and offer clear, practical guidance based on proven industry practices, so you can focus on what actually works to publish and market your book and reach your goals. Let’s start with a conversation.

Get a custom Quote Today !

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