In today’s digital age, writing a book is only half the fun. The other half is ensuring that readers know it exists. One of the most effective ways to draw attention to your work is by focusing on content marketing. Whether you are promoting a novel, a memoir, or a self-help guide, creating and sharing content online helps you connect with readers, build your platform, and ultimately drive book sales.
Why Content Creation Matters for Authors
Content creation is more than just marketing. It’s an opportunity to engage with potential readers in a meaningful way. By offering value, insight, or entertainment, you establish credibility and trust, encouraging people to explore your book. Additionally, content keeps your audience engaged and increases the likelihood of word-of-mouth promotion. Regular content also improves your visibility in search engines and social media, helping your book reach new readers without costly advertising.
5-7 Simple Content Ideas for Authors
Creating content doesn’t have to be complicated, even for authors who aren’t tech-savvy. But you do need to invest the time and knowledge on this strategy. Here are some easy-to-implement ideas:
Author Blog Posts
Share short articles about your writing journey, insights into your book’s themes, or reflections on topics related to your genre. Blogging platforms like WordPress or Medium make it simple to post and track engagement. Active blogs get picked up by Google searches especially if they are popular. Before you start blogging here is an article to read titled Things Authors Should Decide Before Blogging
Social Media Snippets
Post brief excerpts, quotes, or reflections from your book on Facebook, LinkedIn, or Instagram. These bite-sized pieces of content are easy to create and provide ongoing engagement with readers.
Book Reading Videos
Record short videos of yourself reading a passage from your book. Platforms like YouTube, Facebook, or Instagram Reels are great for sharing these videos and measuring viewer interaction.
Email Newsletters
Start a simple newsletter to share updates, upcoming events, or behind-the-scenes content. Email tools like Mailchimp or Substack are user-friendly and allow you to monitor open and click rates.
Guest Articles
Offer to write short articles or guest posts for online publications, local newspapers, or community blogs. This positions you as an expert in your field and introduces your book to a new audience. Reach out to other bloggers and offer to write a guest post on a topic their audience would appreciate. Don’t be afraid to approach other authors within your genre to create a louder voice
Discussion or Q&A Posts
Host simple Q&A sessions online or in local community groups. You can answer questions about your book, writing process, or themes, which fosters engagement and encourages sharing. Engage is relevant discussion on social boards and other platforms where the contribution to certain subjects is appreciated.
Printable Guides or Checklists
Create downloadable content like a checklist, guide, or worksheet related to your book. This can be offered through your website or social media, giving readers a tangible takeaway while introducing them to your work.
Conclusion
Creating content to attract readers doesn’t have to be overwhelming. By sharing insights, snippets, and interactive posts, authors can build a loyal audience and promote their book organically. For older authors, focusing on simple, trackable, and enjoyable content strategies ensures that promoting your book feels natural rather than stressful. Start small, stay consistent, and watch as your content draws readers closer to your work.
Rick Lite, the founder of Stress Free Book Marketing, stands at the forefront of the ever-changing book industry. He is a seasoned sales and marketing professional with over 20 years of experience in the book industry. Rick’s experience comes from tirelessly working on new and innovative ways to promote books. Embracing the core values of integrity, innovation, and growth, Rick works closely with authors to create custom, robust book marketing programs. His easygoing manner provides “stress-free” support and comfort to authors going through the self-publishing and marketing process for the first time. Rick is quick to share his knowledge and “insider tips” for a successful campaign that will lead to increased exposure, awareness, and most importantly, sales. You can read more about Rick and his success in the book industry by visiting his website at www.StressFreeBookMarketing.com.
