Have a Question?
Below are several frequently asked questions along with our answers. We hope this gives you a flavor of who we are and how we work. If you have any questions don’t hesitate to ask.
About Us FAQ's
Q1. Who is Stress Free Book Marketing?
Stress Free Book Marketing was founded by Rick and Lori Lite to guide authors through the often-overwhelming process of self-publishing and book marketing. Since 2003, they’ve built a deep well of knowledge and experience by publishing both traditionally and independently, and by creating a proven marketing and distribution program that helped their own books succeed.
Rick and Lori believe every author deserves creative ownership and control from the words on the page, to the design, printing, marketing, and ultimately, how they get paid. Their mission is simple: to give writers the tools, strategies, and support they need to publish with confidence and market their work effectively.
Q2. What makes you different than other companies?
We offer a rare blend of publishing and marketing expertise, giving us a complete understanding of every facet of the industry. We not only appreciate the passion that goes into bringing a book to life but also know how to strategically market and distribute it to reach the right audience.
We combine the guidance of a traditional publisher with the freedom of self-publishing. Authors keep full creative control, retain all rights, and earn all revenue, while we handle the heavy lifting. We will handle every aspect of the self-publishing process, setting you up for success.
Unlike most publishers, we also provide custom marketing services, using the same proven strategies we built for our own successful publishing company. At every step, we focus on what’s best for the author, with clear communication, respect, and a genuine partnership. It’s rare to find an experienced publisher who has expertise in marketing and promotion.
Q3. Why should I trust you?
Stress Free Book Marketing has built its reputation on integrity, transparency, and direct results for authors. Every strategy we design is customized, no one-size-fits-all promises, no empty hype. Our team has successfully helped authors across multiple genres grow their readership, boost sales, and strengthen their online presence through ethical, data-driven marketing.
We also provide clear communication at every stage, so you always know where your marketing dollars are going and what results to expect.
We are endorsed and listed on the IngramSpark website under marketing experts, and referred by dozens of professional editors, ghost writers, and publishers.
Ultimately, trust is earned through results, and that’s what we focus on delivering.
Q4. Are your packages priced competitively?
Our package prices for both self-publishing and marketing services are extremely competitive and offer a tremendous amount of value to the author. We know how much effort goes into making a book successful and our goal is to deliver on that effort. All of our services are carefully crafted and detailed in writing, so the author knows what type of services they will be getting.
Publishing FAQ's
Q1. Can you help me to publish my book?
For over 15 years, we’ve had the privilege of helping authors successfully self-publish their books. We truly enjoy the creative and collaborative process of partnering with you from concept to completion. Our first step is understanding your goals and the vision for your project, ensuring we have everything in place to bring your book to life.
As experienced publishers, we understand the emotional journey that comes with publishing a book. Once we’ve established the project timeline, our team will craft a sample of your book’s interior and cover for review. With your feedback, we’ll refine and complete the final design to your satisfaction.
Our services transform your raw manuscript into a professionally designed book and cover you’ll be proud to share. Beyond the three publishing programs outlined on our publishing pages, we also offer optional professional editing and custom cover design services.
Q2. There are hundreds of publishers I can use. Why you?
In today’s publishing world, there are three main paths for authors. Traditional publishing, hybrid publishing, and self-publishing. Each has its strengths, and many companies in this space are qualified and professional, capable of producing quality books. However, since securing a literary agent to represent your work to a traditional publisher is challenging, most authors are often left with two options.
Hybrid publishers can seem like self-publishing companies, but there’s one significant difference: most hybrids do not handle marketing. In that case, choosing to self-publish allows you to retain full creative control and keep 100% of your royalties.
One of the biggest advantages of working with Stress Free Book Marketing is that we support authors beyond production. We don’t just help you design and publish your book. We also handle the marketing and promotion of it. Our marketing process begins during the design stage to build anticipation and lay the groundwork for a successful book launch.
Q3. Is your package pricing fair?
Compared to many others in the industry, our pricing is very reasonable, especially considering the speed and quality of our work. Once we receive all the assets for a book project, we typically deliver a sample within a week and complete the full manuscript within three weeks. Most authors have a finished, physical book proof in hand within 30 days. With our 100% satisfaction guarantee and proven expertise, our clients consistently finish their project completely satisfied.
Marketing FAQ's
Q1. How are your marketing programs different?
We take a different approach from most book marketing services. Instead of jumping straight into ads or social media, we start with strategy, understanding your goals, audience, and book positioning—so every move supports long-term visibility and continued sales rather than quick sales.
Our programs are built specifically for independent authors, focusing on cost-effective methods that help you sell more books while maintaining full creative and financial control. We don’t use cookie-cutter packages. Instead, we do the heavy lifting initially and then collaborate with you through personalized coaching and implementation support, giving you the knowledge and tools to manage your marketing confidently. Afterall, we are only with you for several months.
We focus on credibility and discoverability, emphasizing reviews, metadata, book awards, and visibility with libraries, bookstores, and book clubs. Our campaigns are guided by real data and proven results, not hype or outdated tactics. The result is a clear, sustainable marketing plan that reduces stress and helps you stay focused on what matters most: connecting your book with readers and allowing you to continue writing books.
Also, instead of charging you the full marketing cost upfront, we make it simple by dividing it into affordable monthly payments. This way, you can plan your budget with ease—and know that we’ll be by your side every step of the way.
Q2. What if I want to handle my own marketing. Can you still help?
Some authors have the time and motivation to market their own books, and we understand that, because we’ve done it ourselves as a publisher. To help you succeed, we provide expert guidance, structure, and the knowledge you need to market with confidence and clarity.
We start by helping you define your audience, message, and goals so your marketing feels focused and authentic rather than scattered or overwhelming. You’ll learn what to prioritize, where to invest your time and budget, and how to build a repeatable system that keeps your book visible over time.
Through personalized coaching and practical tools, we show you how to plan effective campaigns, use online retailers and social media strategically, attract reviews, and connect with libraries, bookstores, and book clubs. You stay in full control of your marketing while avoiding the confusion and trial-and-error that come with doing it all on your own.
In short, we make self-marketing easier, smarter, and far more effective, all without the stress.
Q3. Won’t getting reviews be enough?
Book reviews are important, but by themselves are rarely enough for an author to be successful. Reviews provide credibility and can persuade interested readers to buy your book. But they work best when combined with other strategies like developing a social media presence, ads, and creating content. Building credibility through book awards, media mentions, and connections with libraries or reading groups or book clubs also helps attract attention.
Ultimately, reviews are powerful social proof, but they need a marketing system around them to drive awareness, engagement, and sales.
Q4. Can you help me set up proper distribution for my book?
Experience has taught us that selling books online takes a lot of hard work, knowledge, experience and the right skills. Throughout the years we learned how to create effective book descriptions, author biographies, proper keywords and other content that takes advantage of online algorithms. If you set your book up correctly and validate the writing with customer reviews and then promote it efficiently, you will sell books consistently.
Online selling is just one avenue for book sales. There are dozens of other ways to sell your book, and we will work with you to penetrate every channel of distribution that makes sense. We will leverage our relationships with book wholesalers, resellers, specialty stores, organizations, and bookstores to introduce your title to them.
Q5. I keep on getting emails with enticing offerings, guaranteeing sales and reviews. Are these legit?
Authors should be cautious about emails or calls promising large numbers of book sales or reviews. Many of these offers are not legitimate and can put your account, reputation, and hard-earned money at risk.
Red flags include guarantees of sales or reviews, claims of #1 category status, or other “quick success” schemes. Be especially wary of anyone contacting you immediately after publication or a review from a reputable company like Kirkus Reviews, since this information is public and often monitored by bad actors. Also, be cautious of outreach from generic email addresses, such as Gmail accounts.
Legitimate marketing focuses on building visibility, engaging readers, and establishing credibility. It supports long-term growth rather than offering quick, guaranteed results. If it sounds too good to be true, it probably is.
Coaching Services FAQ's
Q1. How does your coaching services work?
Our coaching services help authors publish and sell their books with confidence through personalized, one-on-one mentorship that removes confusion and minimizes mistakes.
We focus on core areas that drive results, including creating tailored book launch roadmaps and sales strategies, boosting Amazon and online bookstore visibility, teaching effective use of social media and review generation, supporting websites, author brands, and media kits, and optimizing metadata, pricing, and distribution channels.
Our approach emphasizes hands-on mentorship, guiding authors through every step of publishing and self-promotion. Client feedback consistently highlights our calm guidance, strategic clarity, and proven marketing results.
In short, this is a supportive, all-in-one coaching experience designed to help authors turn manuscripts into market-ready, well-promoted books.
Q2. Is being coached by you worth it?
When you work with us, you’re gaining access to over 20 years of proven publishing and marketing expertise. We’ve already done the hard work testing, refining, and mastering what works, so you don’t have to. Our goal is to save you time, effort, and money while helping your book succeed.
Many clients tell us that we are "The Voice Above the Noise."
Much of what’s commonly shared won’t fit your specific situation and, in many cases, is simply wrong. We cut through the “noise” and offer clear, practical guidance based on proven industry practices, so you can focus on what actually works to publish and market your book and reach your goals. Let’s start with a conversation.
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